Imagine this, the bride, the wedding aisle and the bride dressed in an H&M wedding dress that will cost the new couple less than $100. This new on the market $99 wedding gown from the mass retailer H&M will be its first wedding gown to target bargain shoppers. 

Image courtesy of: H&M

Scheduled to be in stores and online later this month (March 2014), according to a rep from H&M. If you are planning to purchase this new item or have purchased it, please leave your comments to help out other new brides to be. 

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